Demographics of Social Networkers

While it might feel like everyone is socially networking when you get a friend request from your mailman, your Dentist is following you on twitter and your mom just added you to her Google+ circle, but the truth is there are still some people who are not engaged with social presences. New research has been released that looks at who social networkers are.

• Just over two-thirds of internet users are on social networks

• Just over 7 in 10 female online users are connected to networks. Women who are online are 15% more likely than online men to log into social media – 61% of male internet users are on social networks

• Hispanic internet users are more likely that Caucasian or African-American to use social media.  72% of online Hispanics vs. 68% of online African-Americans and 65% of online Caucasians

• It’s no surprise that over 80% of online adults age 18-30 use social networks. But so do over half of the online adults age 50-64 and nearly a third of those 65+

• Those with incomes of $30,000 or less are 10% more likely to be social networkers than those with household incomes of $75,000+

What Does This Mean To You?

With so many consumers using social networks, it’s important that your business have a social media strategy. It’s also important that the strategy isn’t gathering dust on a bookshelf somewhere.  The rapid pace at which social networks come on the scene and how the makeup of users continue to evolve means you strategy needs to be scalable and not written in stone. The last thing that any business wants is to have all their social eggs in the old myspace basket.  For the next couple of days, we’ll be chronicling the latest research on users of specific social presences so you can make wise tactical decisions.  For more information on deploying your strategy, please contact:
Al Fiala

Source: eMarketer; Pew Research Center


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