Who Uses What Social Network

In yesterday’s post, we looked at the demographics of social networkers.  One of the things to remember is that some social networks are more niched than others.  The more targeted a social network may be in its focus, the more niched its user group will be.

shutterstock_107413223• Over two thirds of  online adults are on Facebook, while the mass social network, it’s users skew female

• 16% of internet users are on Twitter, it’s adults users are more likely to be 18-29, African-American and live in urban areas.

• Pinterest is one of the fastest growing social presences.  Pinterest users are much more likely to be female.  They also tend to be under 50 years old with some college education.  They are also more likely to be use mobile devices (Pinterest started out as a mobile only network)

•Instagram users, like Pinterest, tend to be mobile device owners – mainly because it is a photo app.  Instagram users are also likely to be 18-29 years old, women and live in urban areas.  Instagram also indexes high for Hispanic and African American users

• Adults on Tumblr  By 2017, over 90% of Internet users will still be emailing, as will nearly 73% of the total US population.

What Does This Mean To You?

By examining who uses what social network, your business can look and see how it makes sense for you get involved. Knowing who is using each of these networks also helps you form a communication plan for messaging and what products you may want to feature.  If your messaging is off-point, it will cost you consumer engagement and could hurt your social reputation. With resources as tight as they are more most businesses, any loss in productivity or engagement can prove costly.  Over the next few days, we’ll look at these specific social presences and show you how to leverage their audiences to get great results.  For more information on taking on improving your social messaging,
please contact:

Al Fiala

Source: Pew Research Center


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