Instagram combines two of mobile’s most powerful tools into one rapidly growing social network – the mobile web and improved camera technology. Add to that consumers desire to share and you’ve got an expanding powerhouse. Last month, Instagram announced it now has over 100 million worldwide active monthly users.
• 13% of online users in the US are on Instagram – because of the nature of the site, most of them are mobile users
• 53% of users are female, equating to 16% of the female online population
• Almost one in four African-Americans who are online are Instragram users as are 18% of Online Hispanics
• Nearly 30% of online adults under 30 use Instagram. 14% of internet users in the 30-49 age group are users as well
•More than a third of users have incomes in the $75,000+ group but more than one in four have incomes of under $30,000
What Does This Mean To You?
Instagram is on the forefront of social and mobile integration (SoMo). Consumers are becoming mobile first in many of their activities including social media. Instagram can give you some unique opportunities to give your business and the products you sell awareness, as well as a conduit to build loyalty. There are several events rapidly approaching where your customers and prospective customers will be taking lots of pictures and many will be shared through Instagram. Easter, Mother’s Day, Father’s Day, Graduation and summer vacation are just a few. Think of ways you can leverage these events through contesting and sharing to raise your awareness. For more information on how you can take advantage of mobile technology and social media, please contact: please contact:
Source: Pew Center for Research