Many years ago, when Facebook debut it quickly dominated the social landscape – killing off its competitors. As time has gone by, many sites have been tagged as “the next Facebook” but no one has knocked it of its perch.
• Just over 60% of men who are online and 72% of online women use the site
• Over 85% of online adults age 18-30 use Facebook. As do 73% of 30 to 50 year olds, nearly 60% of 50 to 65 year olds and more than a third of online adults age 65+
• While nearly 70% of online adults with incomes of less than $30,000 are on Facebook so are nearly 75% of those with incomes of $75,000+
What Does This Mean To You?
Facebook may seem like the mass media of the social marketing spectrum, but its real value is in the social sharing and brand evangelism activities. Many companies will talk about how many “likes” they have – but are they being leveraged. The “like” is just the first step in creating loyal customers. “Likes” should be viewed as just part of a scorecard – not the whole the entire thing.
The next step is to create communication plan for those who “like” you.
Develop offers that encourage them to shop at your business and offers they feel are valuable enough to send to their friends.
The more targeted the offer, the more valuable it will seem to consumers.
Later this week, we will have a post on Facebook fatigue. With many users either cutting back on usage, you will need to make your offers even more valuable for them to stand out. For more information on how to make your social offerings more valuable to consumers, please contact:
Source: Pew Center for Research