Facebook Fatigue

Earlier this week, we posted information on the size and makeup of Facebook users. While Facebook is still the king of social media, there is mounting evidence that users may not have the time to devout that they used.  If you are using social media as a marketing tool, this trend could affect the way you message potential customers.

• Just over two-thirds of US adults are Facebook users

• Over six in 10 current Facebook users have voluntarily taken a several week break from using the site

• 20% of adults who do not currently use the site said they once did but left

• 28% of people said that Facebook has become less important to them in the past year

• Over one third of users said their time on the site has decreased in the past year

• More than 40% of users in the 18-49 year old group have said they are not spending as much time on the site as last year

What Does This Mean To You?

The social audience is still very large and extremely valuable.  Like everything else consumers do, they are budgeting their time to the things they find the most important. This doesn’t mean that people are just going to stop social networking.  It means that you need to work harder to engage the people who are using.  They have become jaded.
You need to create better offers.
You campaigns need to work together strategically
You need to have a plan on how you are going to monetize your fans & followers
You need to continually upgrade the content you produce
If you are not engaging the consumers as often as you can, your message will not get through to potential shoppers.  For more information on connecting with consumers though social media, please contact:
Al Fiala

Source: Pew Research Center


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