With all the talk about traditional media going the way of the dinosaur, you’d think that advertisers were pulling up their tent stakes and running away from platforms like TV. That’s simply not the case. In fact, advertiser spending on TV is seeing great growth.
• Next year, spending on TV is projected to reach over $68 billion
• By 2017, ad spending on TV is anticipated to be over $75 billion – that’s an increase of 13% over this year
• To put this in perspective – it is believed there are 260 million working TV sets in the US. That means there is about $250 worth of ad spending for every TV in the United States. While this has no correlation to television ratings or how television ads are bought and sold – it shows it’s a good bit of money and advertisers wouldn’t be spending if they didn’t get a return on investment
What Does This Mean To You?
Why is TV spending on TV ads climbing?
For all the arguments against TV’s effectiveness, TV remains the medium people spend the most time with and TV ads are the type of advertising they spend the most time engaged with.
Some advertising mediums may want to bring up second screening or the reach they provide.
It’s simple – research shows that when people are using a second screen while watching TV, they are most likely involved in activity that involves the show they are watching. And when was the last time
people in your office stood around the water cooler and talked about their favorite radio commercial or newspaper ad?
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Source: eMarketer; MediaPost