TV Spending Continuing to Grow

With all the talk about traditional media going the way of the dinosaur, you’d think that advertisers were pulling up their tent stakes and running away from platforms like TV.  That’s simply not the case.  In fact, advertiser spending on TV is seeing great growth.

Wide LCD screen with dollar background• In 2013, advertiser spending on TV is expected reach over $66 billion. That’s up nearly 10% from 2 years ago

• Next year, spending on TV is projected to reach over $68 billion

• By 2017, ad spending on TV is anticipated to be over $75 billion – that’s an increase of 13% over this year

• To put this in perspective – it is believed there are 260 million working TV sets in the US.  That means there is about $250 worth of ad spending for every TV in the United States.  While this has no correlation to television ratings or how television ads are bought and sold – it shows it’s a good bit of money and advertisers wouldn’t be spending if they didn’t get a return on investment

What Does This Mean To You?

Why is TV spending on TV ads climbing?
For all the arguments against TV’s effectiveness, TV remains the medium people spend the most time with and TV ads are the type of advertising they spend the most time engaged with.
Some advertising mediums may want to bring up second screening or the reach they provide.
It’s simple – research shows that when people are using a second screen while watching TV, they are most likely involved in activity that involves the show they are watching.  And when was the last time
people in your office stood around the water cooler and talked about their favorite radio commercial or newspaper ad?
For more information on reaching consumers and creating awareness, please contact:
Al Fiala

Source: eMarketer; MediaPost


One response to “TV Spending Continuing to Grow

  1. Very interesting article. In fact I was just talking about this very thing with an associate yesterday. I’m actually going to be blogging about this myself and will be happy to link your article.
    Cheers, Jim Murray,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s