Advertising on Digital Video Rapidly Rising

Last week, we posted information on how dollars spent on TV advertising was continuing to rise.  One of the other platforms seeing growth is digital video.  In fact it just might be one of fastest rising advertising mediums available.

• Last year, $37 billion were spend in online video – from 2011 to 2012, spending grew by over 40%

• This year, nearly $43 billion will be spent on digital video – that’s a year over year growth of 47%.

• By 2017, ad spending on digital video is expected to hit $60 billion

• From 2013 to 2017, the growth rate for online video advertising is projected to exceed 40%

What Does This Mean To You?

The growth of digital video is not being fueled by desktop users, it’s because of mobile.  Businesses are recognizing that mobile & video are a perfect match. Smart phones are  consumer’s constant companion and tablets provide incredible screen size and functionality  for video.  Mobile also makes online video easy to share.  Mobile first social media like twitter  allows consumers to forward videos that contain your advertising message to all of their friends.  Now that video your video message has increased importance since it was sent by someone they know (at least digitally).
There are a few things you can do to make your pre-roll or post-roll message more effective:
Keep it short – most consumers consider 10-15 about their threshold for video advertising
Make it targeted – try and get placement on content that is designed to reach your target audience
or advertise on sites that cater to your target consumer
Get their attention – make sure you have some kind of call to action – if you don’t urge them to look for more information or do something, odds are they won’t
Go social – link to your social presences so prospective buyers can see some positive comments from satisfied customers. It’s a good idea to do some reputation management before you link them.
For more information on how to get the most from digital videoe advertising, please contact:
Al Fiala

Source: eMarketer


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