In yesterday’s post, we chronicled new research on how consumers are multitasking with social media and how you can benefit from it. Today, we’ll look at the difference between the multi-tasking activities of men and women.
• Men are slightly more likely to use social networks while working 62% of men and 58% of women visit social presences while on the job
• It may not be a surprise, but men are more 33% more likely to use social networks in the bathroom than women 54% of male social networkers compared to 40% of females have used social media in the restroom
• This may not be a surprise either, but men are 25% more likely to drunk post than women
•Women are over 20% more likely to use social media while shopping – 44% compared to 36% of men used Facebook and a third have used twitter while in the bathroom
What Does This Mean To You?
Consumers react to relevant content – no matter what platform it’s delivered through. One of the beauties of social media is the ability to reach specific audiences. Men and women are great places to start your targeting. In fact, women are an audience you should never neglect – more often than not they are key decision makers in the purchase process for most families. And there has been research that shows they feel it’s their responsibility to help friends and families make wise choices.
It’s a good idea go beyond just demographic metrics when making marketing decisions. Things like lifestyle and purchase intent can be just as important as age group and marital status. Finding niche audiences can make your marketing campaigns extremely effective. For more information on smart audience targeting, please contact:
Source: eMarketer; Creditdonkey