In yesterday’s post, we looked at the smart phone functions that users engage in most. Today, we’ll look at the other major mobile device – tablets. Consumers use tablets and smart phones for different functions, in different places and at different times. There are certain functions that tablets just offer a better experience with.
•Two-thirds of owners visited a social networking site or played a game on
• 64% accessed weather information and nearly 60% got news information
• Just over half visited a photo/video sharing sites, read books or watched
• 50% accessed a retail site
What Does This Mean To You?
Searches are the top function that users perform on tablets.
How important is mobile search to businesses?
This year, $3.6 billion will be spent on mobile search. Next year, it is expected to grow by 55% to $5.6 billion. Over all, one in six search dollars are dedicated to mobile. By 2017, it will be over half. Over the past week, we dedicated most of our posts to local mobile search. With so many businesses investing so much in mobile search, it’s a good bet they are not all wrong. Ignoring mobile search means you potential customers are hearing your competitor’s message. For more information on how mobile local search can help you, please contact
Source: eMarketer; comScore; Arbitron