Yesterday’s post showed just how much mobile revenue was anticipated to take place over the next few years. A new research report is out that looks into the devices that will generate these sales..
●52 million consumers will make purchases on a smart phone. This represents roughly 38% of all smart phone owners and over one-third of people who have made a digital purchase
●70 million people will make a purchase on a tablet. This equals over 60% of tablet owners and 45% of digital buyers
●By 2017, the number of digital consumers is expected to climb to nearly 140 million people or over three-quarters of people who make a digital purchase
●Over the next four years, 45% of smart phone users and 78% of tablet owners will make a mobile purchase
What Does This Mean To You?
Whether it’s a tablet or smart phone, mobile consumers are a growing group.
What are you doing to engage this group?
The first step is to promote the fact you offer a mobile
purchase option. Using a QR code can instantly link print materials and digital screens to a mobile checkout. You can also leverage your social presences with mobile coupons and email links.
For more information on optimizing the mobile consumer, please contact: