Gamification and Awareness

Yesterday’s post dealt with how gamification can help your brand.  Today, we’ll look at research that deals with how gamified marketing can help you increase awareness and your social reputation.   

gamification_new_trend• 75% of mobile consumers said that the favorability towards a brand comes from how it is presented to them

• Nearly 80% of consumers said that the reward aspect to the ad is what made them aware of the ad in the first place  

• 72% said that the rewards based ad increased the awareness of the brand as a whole

• 63% of mobile consumers said that the ads message was more resounding because of the reward aspect

 Does This Mean To You?

The first step towards purchase is awareness.  If shoppers don’t know who you are, where you are location and what services you might offer – how can they move from being a consumer to a loyal customer?  Research shows that rewards and gamification help build that awareness.  There are things you can do to extend the footprint of a rewards campaign.
Make the rewards sharable.  Use it all your marketing material.  Utilization of QR codes can help you push consumers from TV and printed materials to your web rewards campaign.
Also use social media.  20% of consumers who saw a rewards based ad visited the brands social media page.  Have the campaign operate on that platform as well. Also allow users to share the rewards through social media with friends and family.  This will increase awareness of your campaign but also give you a database acquisition aspect as well.  Rewards can tie you closer to consumers and increase the favorability between the consumer and the brand.  In tomorrow’s post, we’ll look at the kind of rewards consumers want.  For more information on how to create a buzz around your campaigns,  please contact:
Al Fiala

Source: Mobile Marketer; SessionM



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