New research has shown that mobile consumers find value in rewards. In fact, just offering a reward increases the likelihood consumer will remember your message. But what you offer probably has a big influence on the level of engagement that consumers have with your message. New research
shows us the types of rewards that consumers are interested in.
• Nearly 30% said tools like shopping lists and reminders as are specific interest based content
such as recipes
• One in four said location based information was a value
• One in six mobile consumers said that product information was valuable
• 15% said that games and downloads are valuable content
Does This Mean To You?
The top types of rewards that consumers are looking for were deals and coupons. Anything you can do to help your customers save money is important. Consumers don’t just see it as a help for that specific sale, They position you as a business that cares about their financial well-being. Other things that consumers’ value is content that helps them save time. Anything you can do to make it quicker and easier to buy your product or set up future sales are great. For more information on creating engagement and value, please contact:
Source: Mobile Marketer; SessionM