Creating Engagement on Independence Day

In yesterday’s post, we discussed some activities Americans plan to take part
in this July 4th.  Today, we’ll look at some spending trends for 4th of July and how you can use those the activities people plan to do to create engagement
with your customers.

• Over 80% of American’s say they own some kind of patriotic item

• Two-thirds say they own a flag and almost half own some kind of patriotic apparel

• Flag ownership has increased by 10% in the past 5 years

• Over one in four adults plan to buy some kind of patriotic item in the next month. Planned buying of patriotic items fir July 4th has increased by 85% in the past 5 years.

• Just over one-third of consumers said that gas prices will affect their July 4th

• In just the past 2 years that number has fallen by 34%

 What Does This Mean To You?

There are many ways you can create engagement using the 4th of July.  Sweepstakes for everything from picnic and BBQ party packs to grills and patio sets are bound to help you create a great database to mine later.  With so many people using things like vine & instagram, it’s easy to create a contest were people can vote of on everything from best fireworks video to most delicious looking beef brisket on the grill. Parades and fireworks celebrations give you the opportunity to create engagement through sponsorship, signage and on-site engagement. Logo’d hand fans are always something people will use (at least for that day).  There are lots of organizations could use your assistance and will help you create affinity. Everything from your local VFW to Wounded Warriors to Disabled American Veterans to the Red Cross and USO are great causes that perform a great service and your involvement can create affinity. For more information on generating engagement and connecting with your community, please contact:
Al Fiala

Source: National Retail Federation, BIGinsight


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