Yesterday, we looked at the digital activities consumers are using most on daily basis. Today, we’ll explore what daily time spent on these functions and what getting used more often. Daily reinforcement of you message is key in staying top of mind.
●In the past 2 years, daily usage of social media has increased by 42%
●Just over a half hour per day is spent checking or sending email – email interaction has grown by 26% in the past 24 months
● Online video has experienced the most growth, Online users spend an average of 24 minutes daily looking at online video. That is a jump of 140% in the past 2 years
●Search has seen growth of nearly 49% in the past couple of years. Currently online users spend just over 20 minutes per day on search engines
●They also spend close to 20 minutes a day playing online games. Online gaming is up over 30%
●Other online activities that consumers engage in for less than 10 minutes per day are blogging, listening to online radio stations, reading online newspapers and looking at online magazines
What Does This Mean To You?
When creating your strategies, it’s important to be aware of what your possible customers are doing with traditional and new media. If you have a loyalty program in place, it would be worth your while to offer participants a special offer for filling out a survey or answering some questions. This will help you become more efficient and effective. It will also open up the possibility for further questions that may help you with content creation and offers your customers will find valuable. For more information on getting results from your digital consumers, please contact:
Source: eMarketer; GfK; IAB