Over the past couple of days, we’ve looked into what digital activities consumers are using the most. Email is the most used and use of email has increased by over 25% in the past 2 years. Email gives you the opportunity to create targeted interactions and loyalty. New information has come out that looks at what professional email marketers consider pertinent as part of successful email campaigns.
● Roughly 40% said that email segmentation is a big priority
● Over 35% responded that integration of email into other tactics and making email personalized is significant
● Over 30% intimated that testing emails for mobile optimization is a big consideration and over 15% said that you need to test your landing pages
● More than 15% said that auto-responses are something to look into
What Does This Mean To You?
In yesterday’s post, we talked about asking your customers questions about what they use could be extremely important in creating opportunities. Asking them about what topics and offers they would read can make your email much more relevant. One of the great things about email is the ability to direct specific messages to specific consumers. A traditional CRM can help to tie purchases to customers and then you can send specific offers to those customers on the products they buy.
This moves you email marketing from simply another ad in their inbox to valuable content. With so much time being spent on social media, tying you email to your social presences is optimal. For more information on making email more relevant to your customers, please contact:
Source: Ascend2; Research Underwriters; eMarketer