What Media To Baby Boomers Spend the Most Time With

Baby Boomers are one of the most lucrative audiences any business can target.
It is also one of the largest population segments in the US.  Baby Boomers make up roughly 20% of the total population and control a large percentage of the country’s wealth.  New research is out that shows what media baby-boomers spend the most time with.    

Baby-Boomers-Watching-TV• TV is the top media that Boomers spend time with. Over the course of a week, the average Baby Boomers will spend 15 hours per week watching TV

• Going on line at home is the second largest media activity among Boomers,
it comes in at just under 15 hours
per week

• Boomers will spend 5 hours per week going online outside the house (mobile web use)

• Boomers spend just under 5 hours per week listening to the radio

• Baby boomers also spend 2 hours per week reading the newspaper

What Does This Mean To You?

Why are Boomers a great target audience?
Adults 50 and older own 65% of the aggregate net worth of all U.S. households
Baby Boomers account for nearly $230 billion, or 55%, of consumer packaged goods sales
55-64 year old outspend the average consumer in nearly every category, including: food away from home, household furnishings, entertainment, personal care, and gifts
Knowing what media they use the most will help create effective and efficient campaigns that will help your business become a trusted source for Baby Boomers
For more information on leveraging target audiences to create great results, please contact:
Al Fiala

Source: IPSOS, MediaCT, Google; eMarketer; Consumer Expediture Survey; US Census; Nielsen


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