One of the biggest opportunities to expand your messaging footprint over the next year will be digital video. The growth of mobile devices and the demand for content anywhere / everywhere is creating opportunities for you to reach more customers.
• Digital movie viewing on mobile & desktop devices as well as gaming consoles and connected tv’s is predicted to jump to more than 10% in 2014 to over 100 million viewers
• More than 130 million people are expected view Digital TV on those devices
• Nearly 90 million people will watch video on the a mobile phone (up 19%) the majority, 87 million, will view on a smart phone (up 20%)
What Does This Mean To You?
Digital video isn’t just a growing format for users, it also creates a huge lift in engagement for those who advertise there. Over the past 3 years, the engagement lift from digital video has risen by over 300%. On average, online users spend over 20 minutes a day viewing watching video content.
How can you make your digital video ad more engaging?
In a word , Targeting.
Look for sites that attract your target audience
Place your video in content relevant to your product
Look for a big jump in digital video consumption over the next few weeks as people who have new mobile devices and connected TV’s sample content.
This gives you another great opportunity to create incremental sales and new customers in the first quarter. For more information on creating a winning digital video strategy, please contact:
Source: eMarketer; OpenX