Monthly Archives: December 2013

Digital Video Set To Skyrocket

One of the biggest opportunities to expand your messaging footprint over the next year will be digital video.  The growth of mobile devices and the demand for content anywhere / everywhere is creating opportunities for you to reach more customers.

shutterstock_116831191• Over 190 million people will view digital video in 2014 – that’s an increase of more than 4% from this year

• Digital movie viewing on mobile & desktop devices as well as gaming consoles and connected tv’s is predicted to jump to more than 10% in 2014 to over 100 million viewers

• More than 130 million people are expected view Digital TV on those devices

• Nearly 90 million people will watch video on the a mobile phone (up 19%) the majority, 87 million, will view on a smart phone (up 20%)

What Does This Mean To You?

Digital video isn’t just a growing format for users, it also creates a huge lift in engagement for those who advertise there.  Over the past 3 years, the engagement lift from digital video has risen by over 300%.  On average, online users spend over 20 minutes a day viewing watching video content.
How can you make your digital video ad more engaging?
In a word , Targeting.
Look for sites that attract your target audience
or
Place your video in content relevant to your product

Look for a big jump in digital video consumption over the next few weeks as people who have new mobile devices and connected TV’s sample content.
This gives you another great opportunity to create incremental sales and new customers in the first quarter. For more information on creating a winning digital video strategy, please contact:

Al Fiala
amfiala@gmail.com

Source: eMarketer; OpenX

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Mobile Use in 2014

It seems like we were just yesterday we were ushering 2013. But now, 2014 is just around the corner. As head into the next year, it’s time to look at how effective you are growing your business and how efficiently you are developing your message.  Hopefully you have invested in mobile – because it’s extremely likely your customers are fully mobile at this point.  Here is what the latest data shows:

shutterstock_111973517• Mobile use may have finally reached a tipping point – the number of mobile users is predicted to increase by less than 2% from 2013 to 2014…That’s because there are over 250 million mobile users in the US

• The number of smart phone users is expected to hit nearly 160 million – that will be an increase of over 14% from 2013

• Nearly 163 million people are expected to access the internet from a mobile phone in 2014– 13% more than this year

• 98% of smart phone users go online using their device

What Does This Mean To You?

Calling them smart phones is cutting them short – these devices are truly all encompassing communication devices that puts the world in your customers hands. But only if you are taking advantage of it.
Social media is rapidly becoming a mobile first function, and more people are accessing email on mobile devices before reading them on a desktop machines.
Nearly 60% of mobile phone users play games on their phones and over 35% watch video content.
The companies that will see the biggest successes will be ones that can fully integrate mobile into their current media mix.
The increase in mobile email has a huge bearing on the effectiveness of your loyalty programs.
SoMoLo (Social, Mobile, Local) is most likely effecting the way perspective customers view your business and your online reputation.
Mobile devices are becoming more and more key in customers finding your physical location.
For more information on how to leverage mobile and get better results from existing media, please contact:
Al Fiala
amfiala@gmail.com

Source: eMarketer; OpenX