Mobile Use in 2014

It seems like we were just yesterday we were ushering 2013. But now, 2014 is just around the corner. As head into the next year, it’s time to look at how effective you are growing your business and how efficiently you are developing your message.  Hopefully you have invested in mobile – because it’s extremely likely your customers are fully mobile at this point.  Here is what the latest data shows:

shutterstock_111973517• Mobile use may have finally reached a tipping point – the number of mobile users is predicted to increase by less than 2% from 2013 to 2014…That’s because there are over 250 million mobile users in the US

• The number of smart phone users is expected to hit nearly 160 million – that will be an increase of over 14% from 2013

• Nearly 163 million people are expected to access the internet from a mobile phone in 2014– 13% more than this year

• 98% of smart phone users go online using their device

What Does This Mean To You?

Calling them smart phones is cutting them short – these devices are truly all encompassing communication devices that puts the world in your customers hands. But only if you are taking advantage of it.
Social media is rapidly becoming a mobile first function, and more people are accessing email on mobile devices before reading them on a desktop machines.
Nearly 60% of mobile phone users play games on their phones and over 35% watch video content.
The companies that will see the biggest successes will be ones that can fully integrate mobile into their current media mix.
The increase in mobile email has a huge bearing on the effectiveness of your loyalty programs.
SoMoLo (Social, Mobile, Local) is most likely effecting the way perspective customers view your business and your online reputation.
Mobile devices are becoming more and more key in customers finding your physical location.
For more information on how to leverage mobile and get better results from existing media, please contact:
Al Fiala

Source: eMarketer; OpenX


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