Who Are Early Adopters

Early adopters are often thought of as just a classification of tech consumers. But you can look at early adopters as people who are first to find a new business, an initial customer of a new product you are selling or the first in their peer group to discover your establishment.  Early adopters are also leaders – their influence over friends and family can create incremental customers for you.

early adopter●  39% of consumers are the first among friends and family to try a new product or service

●  Nearly 60% of 18-34 year olds consider themselves early adopters as do 55% of 35-44 year olds

● Just one in four 55-64 year olds and less than 20% of adults 65+ are the first to try a new business

● Almost 50% of affluent adults with income of $100,000 adopt to new products and services before their peers

● 50% of those with children are the first to try something new

Keeping a pipeline of new customers is important to virtual every organization.  A satisfied early adopter will likely become brand ambassador and help increase that pipeline.  Considering that so many of younger demo consumers consider themselves early adopters, it make sense that social would be one of the main ways they evangelize their latest finds.  In our next post, we’ll look at how consumers socially share thoughts about new businesses and products.  For more information on how to grow your business, please contact:

Al Fiala

Source: eMarketer; Harris Interactive


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