What Local Searchers Are Searching For

Search is rapidly becoming a mobile first function. More than 40% or all online searches are conducted via mobile device. This trend will likely pickup as more consumers become mobile only. New research has recently been released that shows what information mobile searchers are looking for and what you can do to leverage this activity.

Local-Mobile-Search● 54% of smart phone users are looking for a business’s hours when conducting a mobile search
● 53% are looking for directions
● Half are looking for the address of the business
● When searching for local information on a mobile device, 53% of smart phone searches originate from a consumer’s home
● 76% of tablet searches originate from home
● One-third of smart phone mobile searches happen at a person’s work place as do nearly a quarter of tablet searches for local information
● 51% of searches for local information via smartphone happen while consumers are on the go (16% of tablet searches for local information happen on the go)

What This Means To You

Search is a powerful ally for local businesses. Nearly 80% of local mobile searches result in an off-line purchase. A robust search strategy can make the difference between you getting the customer or your competitor.
It’s not just about your listing showing up – its where does it appear.
Someone recently said that the best place to hide a dead body is on the second page of a Google search.
Nearly 85% of all organic clicks go to businesses listed in the top 4 search results.
While just getting prospective customers to click on your search listing might be daunting – it’s just the first step.
47% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. For more information on creating winning search tactics, please contact:

Al Fiala
amfiala@gmail.com

Sources: eMarketer; Ipsos; HubSpot

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