We are going to continue or look at this year’s holiday season.
Today, we’ll take a deeper dive into how big an influence technology
will have on shopping. Four Holiday seasons ago, mobile started changing
the way consumers discover, research, locate and purchase goods and services. Beacons and mobile point of sale payment are continuing the evolution of digital commerce. New research shows us how much consumers will be using technology this Winter holiday season.
● 67% holiday shoppers own smart phones and 50% own tablets. 72% of smart phone owners and 69% of tablet owners will use their devices during the holiday shopping process
● 75% of shoppers will use social media sites in the holiday shopping process
● 28% will consult online reviews, 20% will contribute to review sites and 11% will share holiday shopping experiences through social media
● 23% will use a smart phone to find local businesses and obtain directions to stores
What This Means To You
Technology and digital devices are a big part of consumer’s lives. Your customers and most likely shoppers are using smart phones and tablets to find places to find the goods and services they need and let others know about their experiences. Long past are the days when companies needed to be mobile friendly or mobile optimized. Today, you should be working towards being mobile first. Why? More and more consumers are becoming mobile only. These potential customers only use smart phones and tablets – not desktops. If you are not providing these customers with the mobile experiences they want, they will likely turn to your competitors.
Many of the tasks consumers once used their desktops/laptops for, they now rely on mobile devices for. Social media, email and web surfing are just three of them. Each of these offer you ways of recruiting new customers and reinforcing loyalty among existing ones. But, if you are not fully engaged with mobile technologies, you are likely losing opportunities and sales. For more information on how to create better customer relationships and increase store traffic through mobile, please contact:
Sources: Deloitte
Research That Delivers Results 