Small Businesses and Holiday Shopping

While a good deal of winter holiday shopping activities are centered around malls and big box retailers, small business have an opportunity to cultivate new consumers and create long-term customers. Even though small businesses may not have the name recognition of regional or national competitors, more and more consumers are looking to help businesses in their community.

blackfridaybags 304● 70% of consumers plan to shop at a local business during the holidays
● Over 60% of these shoppers will visit a small business because they want to support
a local business and 55%
are looking to find one of a kind gifts
● Over 40% will shop at a local business because of continence and 38% will do so because of excellent customer service
● Other reasons shoppers will patronize a small business is loyalty to local companies, special deals, free services and a relationship with business owners

What This Means To You

As a small business, you have several advantages over larger competitors. The biggest being the customer service you can offer. Going the extra mile can help you create loyal patrons.  The relationships you have can help you create these new opportunities.
How are you using positive reviews and posts?
Don’t just think of these as pleasantries from customers, they are virtual testimonials. Consumers put a great deal of value in social media postings and online reviews.
You should promote, repost and retweet these messages. You should also republish these to your own web presences. Letting others tell your story will give it more weight. But remember, that your competitors won’t be singing your praises, it’s your job to cultivate them.  Don’t forget to reward these customers who provide testimonials; it will spur others to do so and help spread your message to more potential customers. For more information on how to create more customers please contact:

amfiala@gmail.com

Sources: Deloitte

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