Category Archives: Demographics

Social Media Continues to Grow

Social networking has rapidly become a staple activity in consumers daily live.
While the growth rate of social networks maybe flatting out, it’s because people are abandoning the platforms, it’s because social networking might be reaching the point of diminishing returns.

social-media● Currently, there are over 180 million social networkers in the U.S – that’s nearly 70% of consumers
● Over the past 2 years, the number of social media users grew by 9%
● By 2019, its estimated there will be over 200 million social networks
● While there are more Caucasian social networkers (113 million / 72.5%).
Those of Hispanic origins make up a higher percentage of users (32 million / 76.6%).

What Does This Mean To You?

If social media is not part of your marketing strategy, you are not only leaving potential sales – you are likely helping your competitors create a loyal customer base. Think of social media as a holistic media – not a one shot sales message. Your social presences should be an engagement point, a conduit for you to connect with potential customers.
The first step in creating a loyal audience is developing content your targets would be interested in.
The next thing you need to do is interact with those who comment on your content. Social media is a conversation. By communicating back with commenters, you build engagement.
If the comments are negative, don’t ignore them. But don’t get into a war. You won’t win it, you won’t be teaching people a lesson. Take criticism constructively and you might actually win customers out of it. Positive feedback is should be nurtured. They are a tool to grow business. . For more information on how to use social media to create more opportunities, please contact:

Sources: eMarketer;


Tablet Ownership Rises Sharply

While Apple might wasn’t the first to unveil a tablet, they certainly made tablets cool.  New tablets are coming onto the market on a near daily basis in different sizes and operating on a number of different platforms.  New data is out that shows just how much the tablet market has grown and who these owners are.

• Currently more than one-third of consumers own a tablet. Ownership has nearly doubled in the past year

Family-Using-Single-Tablet-w600• There is no significant difference in ownership between men and women – but growth in ownership among women was much higher.  Ownership growth among men was 60% and 105% among females

• The majority of owners are age 25-54. Nearly half of 35-44 year olds own a tablet

• The biggest growth has occurred for people age 30-50 (70%) and 50-64 (130%)

• There are no major differences based on ethnicity but ownership among African Americans has more than doubled

• Nearly half of parents with children under 18 own a tablet, that number has grown by close to 11% in the past year  

What Does This Mean To You?

Tablets are many customers preferred shop at home tool.  The growth of second screening also means for consumers interacting with your brand while watching your message on TV.
Where tablet growth is happening is also a good sign.  It’s not centered in the young demographics – the highest growth rates are happening among older, more established consumers.  Over half of tablet owners have incomes of $75,000+. This means they not only have the opportunity to become more engaged with your brand, they have the cash to buy your products. For more information on how to leverage belter results through tablet consumers, please contact:
Al Fiala

Source: Pew Institute