Category Archives: Mobile

Moms are Mobile!

Today’s moms are busier than ever. Mobile devices offer the conveniences and time savings to make their hectic schedules run like clockwork and give them some distraction from the daily grind. A recent survey shows just how moms are using smartphones to communicate, get information and relax on a daily basis.

moms● 90% of moms text at least once a day
● Nearly 80% access social media via smart phone
●42% play games and 32% watch videos on smartphones everyday
● Nearly 30% visit online parent communities and use instant messaging functions
● Roughly 20% of parenting information or health information
● 16% shop on their smartphones once a day

What Does This Mean To You?

Moms are usually the keepers of the family budget. Influencing them can lead to a loyal customer base. Moms reliance on mobile devices give you the ability to create multiple lines of communication. Creating a loyalty program will help you to monetize those communication lines. There is a good bit of research showing how moms tend to rely on the opinions of other moms. Using your social media assets to gather positive product recommendation about your business can help you gain favor with moms. Also look for relevant content to provide an attraction point. Developing content can help move you past being another company trying to sell them something and turn you into a trusted information source. For more information on developing new audiences, please contact:

Sources: eMarketer; BabyCenter


How Consumers Learn About Apps

Over the past few days, we’ve posted information on the importance of mobile and apps are to small businesses. One of the biggest concerns among SMBs without a mobile solution is that they don’t know how to build a mobile app. Before embarking on any new tactic, you need to develop a marketing plan. Spending time and money to create something without figuring out how you are going to attract an audience to it will likely cost you a large amount of time and money on the back end. A recent study shows how consumers find out about mobile apps. This type of information is key to developing a successful mobile app strategy.

shutterstock_100334786● More than half of all consumers said they learned about an app they downloaded from friends, family or colleagues
● 40% found apps through browsing through an app store
● 27% discovered apps through search engines
● Nearly 25% said they learned about a download app from the company’s web site
● Just over 20% said they found out about an app they downloaded from the Television

What Does This Mean To You?

A majority of people found out about apps from the people around them.
This cyclical situation means that you definitely need an audience
development strategy.

Before developing any marketing plan, you need to ask yourself 2 questions:
● Who is my target audience
● What are my objectives/goal for this project or campaign
Both of these need to be actionable. That means that everyone is not a target
audience and make money is not a quantifiable objective.

In the case of spreading the word about an app. Start with telling consumers what the value you is. Sell them on the why, then tell them the how.
Promote it through your current loyalty programs and through social presences.
If you are a physical store, create signage promoting that you have a app.
Don’t forget about your current web site, create a direct link from your page to
whatever download portal you are using. It might be a good idea to create a
micro site to promote your app. Talk to your web developer about adding tags to
that site to drive specific app publicity traffic.
Once you’ve created a buzz, the next hurdle is getting people to download it.
For more information on creating a strategy to increase your visibility and
profitability, please contact:

Sources:; Ipsos MediaCT

Small Businesses Missing Out on Mobile

Consumers are fully engaged with mobile technology. Recent studies show
that 75% of US consumers own a smart phone and nearly half of US
households have a tablet. Recently we’ve posted articles on the growth
of the mobile only consumer. While national and regional businesses are
taking advantage of mobile visibility, small businesses are not as involved
with this key consumer medium.

smartphonedollarNearly 80% of SMBs don’t utilize mobile, here
are some of the factors preventing them:
● 50% said they don’t know how to build a
mobile app
● 23% said they were too busy running their business and can’t maintain a mobile app
● 22% said it’s too expensive to develop a
mobile app
● 5% are worried about the security risks
associate with mobile


What Does This Mean To You?

Mobile commerce continues to grow. Last year, Mcommerce reached over $200 billion, this year it’s expected to hit nearly $300 billion. By 2018, mobile will account for nearly half of all Ecommerce. Also, desktop/laptop penetration is deteriorating. Some studies are showing that mobile device use eclipsed desktop/laptop use last year.
All this adds up to one thing – by not including mobile in their portfolio, small businesses are cutting off a potential revenue source. Mobile technology continues to evolve and everyday new functionality that is developing that can drive consumers to your business.
The growth of mobile has made it cheaper to have a mobile solution that small businesses don’t have to build and are easily maintained.
Lots of businesses were weary of developing online solutions. How many of these businesses that did not adapt to online are still operational?
Consumers see mobile technology as an extension of their lives. By not embracing mobile, these small businesses are at risk of putting a barrier between themselves and customers.
For more information on how small businesses can better compete with regional or national competitors, please contact:

Sources: eMarketer, Edurance

Mobile Only Consumers are on the Rise

When most people think of cord-cutting, they are talking about giving up
their cable or satellite subscription.
While most consumers have been talking about cutting the cable cord for a while, consumers are just beginning to actually follow through on it.
The larger amount of cord cutting happened with consumers and their
telephone company.
mobileappsandwhytheyhavSince 2010, the number of mobile phone only consumers increased
by nearly 70%.
● In 2010, 26% of consumers only have a mobile phone
● Today, 44% of consumers only have a mobile phone.
● 64% of Millenials are mobile phone only
● 45% of Generation X consumers are mobile phone only
● 32% of Baby Boomers are mobile phone only
● 60% of Hispanics are mobile phone only
Nearly half of those consumers who are mobile only have been forced cut service because of financial constraints and over half have reported hitting their maximum data allowed on their plan.

What This Means To You

With more and more consumers moving away from landlines, loyalty programs and digital communication are becoming more important. Just like there are SPAM laws protecting your email inbox, there are laws that protect consumer’s mobile phone numbers for voice and text. A solid loyalty program can help you get your message to customers without legal penalties. The growth of mobile only consumers means that your customers can receive your while they are on the go. The key to getting them to act on your communication is the offer itself. A valuable offer will drive customers to your virtual/physical business. An offer that is not valuable will not only lead to an offer being ignored, it could mean future offers won’t be considered. For more information on how to maximize your businesses footprint, please contact:

Sources: eMarketer; GfK MRI

It’s Summer Vacation Season

People all over the country are packing up the old Queen Family Truckster and hitting the open road. Over 80% of travelers are using mobile functionality to make their trips smoother. While mobile technology has been a huge help to travelers, it would make a movie like Vacation pretty boring. Clark would most likely have seen that Wally World was closed and they would’ve gone to Hawaii. He also could have found an all-night mortuary for Aunt Edna instead of leaving her on Normy’s porch.
map smartphoneHere are the most popular ways that travelers are using mobile technology while on the holiday road:
● 45% are using Map apps
● 18% are using Travel Recommendation apps
● 17% are using Airline apps
● 13% are using Hotel apps
● 9% are checking into their hotel via mobile and other 9% are using
Translation apps

What This Means To You
While restaurants, attractions, lodging businesses and other traditional hospitality companies are not the only people who benefit from travelers. Medical, auto service and retail organizations are just a few types of businesses that could use mobile visibility among travelers. While most people plan where they are going to stay and what they are going to do, they will need to find local businesses when the unforeseen appears. It doesn’t always have to be an emergency; it could be something simple as trying to find a movie theatre on a rainy day. Because travelers may not be familiar with the local area, you need to maximize you social reputation. Consumers are very reliant on the opinions of others and digital testimonials, likes and favorites could swing visitors to your business versus a competitor. For more information on how to maximize your footprint with new revenue streams, please contact:

Sources: eMarketer; HarrisInteractive

How Much Influence Will Technology Have on Holiday Shopping?

We are going to continue or look at this year’s holiday season.
Today, we’ll take a deeper dive into how big an influence technology
will have on shopping. Four Holiday seasons ago, mobile started changing
the way consumers discover, research, locate and purchase goods and services. Beacons and mobile point of sale payment are continuing the evolution of digital commerce. New research shows us how much consumers will be using technology this Winter holiday season.

images34● 67% holiday shoppers own smart phones and 50% own tablets. 72% of smart phone owners and 69% of tablet owners will use their devices during the holiday shopping process
● 75% of shoppers will use social media sites in the holiday shopping process
● 28% will consult online reviews, 20% will contribute to review sites and 11% will share holiday shopping experiences through social media
● 23% will use a smart phone to find local businesses and obtain directions to stores

What This Means To You
Technology and digital devices are a big part of consumer’s lives. Your customers and most likely shoppers are using smart phones and tablets to find places to find the goods and services they need and let others know about their experiences.  Long past are the days when companies needed to be mobile friendly or mobile optimized.  Today, you should be working towards being mobile first. Why? More and more consumers are becoming mobile only. These potential customers only use smart phones and tablets – not desktops. If you are not providing these customers with the mobile experiences they want, they will likely turn to your competitors.
Many of the tasks consumers once used their desktops/laptops for, they now rely on mobile devices for. Social media, email and web surfing are just three of them. Each of these offer you ways of recruiting new customers and reinforcing loyalty among existing ones. But, if you are not fully engaged with mobile technologies, you are likely losing opportunities and sales. For more information on how to create better customer relationships and increase store traffic through mobile, please contact:

Sources: Deloitte

Are You Mobile-ly Ready For The Winter Holidays?

We are just a couple of weeks away from the “official” start of the Winter Holiday Shopping Season. Because many retailers have started their Holiday campaigns before Halloween and because Thanksgiving falls late on the calendar this year, it’s estimated that nearly 30% of shoppers have already started shopping for the Winter Holidays. Digital shopping through both mobile and desktop/laptop devices is expected to increase again this year. The better your mobile/digital strategy, the merrier your season will be.

mobile-shopping● Mobile is expected to account for 31% of Thanksgiving sales –
that equals over $418 million
● Mobile shopping on Thanksgiving is anticipated to increase by
21% over last year
● Mobile will also account for 21% of Black Friday shopping – a total of $644 million
● Mobile Black Friday shopping is predicted to increase by 20%-30%
● Mobile shopping on Cyber Monday is forecast to account for 20% of total online sales – that’s roughly $520 million

What This Means To You
Why have mobile devices become such an integral part of our lives? One of the obvious answers is of convenience and value. While everyone wants to save money, more people want to save time and that’s what mobile devices can do. Mobile shopping on Thanksgiving gives consumers the ability to spend time with families and take advantage of sales…all from the comfort of the couch while watching football in a semi-turkey coma. Mobile also allows consumers to multi-task while shopping in store. Holiday shopping is a tradition, but not everyone is into mall crowds. In fact, new research has come out that shows
65% of consumers consider holiday mall shopping as one of their worst nightmares. Mobile shopping can help you increase your share of shoppers, gain earlier Holiday sales and create an efficient revenue pathway – but it all depends on your strategy.
Are you offering your Black Friday deals on Thanksgiving?
Are you incentivizing shoppers to visit your stores on
Thanksgiving Day?

How are you marketing your holiday online offerings?
Do you offer in-store WI-FI?
Are you using beacon technology?
For more information on taking full advantage of mobile shopping,
please contact:

Al Fiala

Sources: Mobile Commerce Daily, Adobe; Accent