Yesterday, we posted information on how reliant moms are on their smart phones. In fact, moms are more than 2.5 times more likely to say that smart phones are their primary device. Well we all know moms are masters of multitasking, new research also show thay are masters of multi-platform.
● 76% of moms are online and watch TV at the same time, 60% do it on a daily basis
● Nearly 30% of moms use their smartphones at the same time they are TV all the time
● 16% of moms are on their iPad all the time while watching TV
● More than a third of moms are on their smart phone and 31% are on their iPad often while watching TV
● 28% are on their smartphones and 29% are on iPads sometimes while viewing
● Overall, 89% of moms who own smartphones use the devices while watching TV, 86% of moms who have iPads use them while watching
What Does This Mean To You?
Moms multitasking activities give you the opportunity to supplement the impact of your TV and online buys. The use of mobile devices allows you to increase engagement and relevance with any target audience. To get the full benefit, you’ll need to monitor social media and respond quickly. You need to be able to react to people posting things about your commercials or tweeting about them. This also means you will have to ensure your SEO programs are up to task. The last thing you want is for a consumer to see your add and to search for more information and not be able to easily find you.
I recently heard a great quote – Where’s the best place to hide a dead body?
On the second page of a google search balance,
For more information on creating lasting connections with potential
customers, please contact:
Sources: eMarketer; BabyCenter
From your friends at Research That Delivers Results
Just because Mom’s are becoming more mobile-ly engaged doesn’t mean
you can your Mom a text message instead of a Mother’s Day Card. In fact,
if you are just thinking about the card now, you’re going to have to priority mail something or shell out the cash for flowers or one of those edible arraignments. As an Ode to Moms everywhere, today’s post will feature new research on the Mom market and some of their mobile activities. But true to my own words, I already sent the card.
● On average, there are 4 million babies born in the US every year. Average spending on a new baby is roughly $10,000 – $12,000
● Women raising young children made up over 20% of the total population
● Over 85% of Moms or Moms-to-be own smartphones
● Smartphone ownership among Moms has increased by 34% in the past 2 years
● 90% of millennial Moms have texted a photo of something they intent to buy to get someone else’s opinion
● Nearly 60% of Moms have used their phone to find store hours and locations
● 55% of Moms have used their mobile devices for social media activities
● 44% of millennial Moms made a purchase on their smartphone in the past week
What This Means To You
Mommy = Money.
The annual spending power of Moms is estimated at $2 trillion.
That doesn’t count the amount of influence Moms have on other purchases.
With that much discretionary spending, retailers should throw Mom’s a second holiday as a thank you. Virtually every business can benefit from the extra attention of Mothers.
Things like a loyalty program specifically for moms could prove very lucrative. Moms tend to share and are influenced by the opinions of other moms. This makes mobile and social very important in creating a loyal mom customer base. Tomorrow we’ll look at the effect of social media on moms. For more information on finding new opportunities with target audiences, please contact:
Sources: MediaPost; BabyCenter