Tag Archives: growth

Social Media Continues to Grow

Social networking has rapidly become a staple activity in consumers daily live.
While the growth rate of social networks maybe flatting out, it’s because people are abandoning the platforms, it’s because social networking might be reaching the point of diminishing returns.

social-media● Currently, there are over 180 million social networkers in the U.S – that’s nearly 70% of consumers
● Over the past 2 years, the number of social media users grew by 9%
● By 2019, its estimated there will be over 200 million social networks
● While there are more Caucasian social networkers (113 million / 72.5%).
Those of Hispanic origins make up a higher percentage of users (32 million / 76.6%).

What Does This Mean To You?

If social media is not part of your marketing strategy, you are not only leaving potential sales – you are likely helping your competitors create a loyal customer base. Think of social media as a holistic media – not a one shot sales message. Your social presences should be an engagement point, a conduit for you to connect with potential customers.
The first step in creating a loyal audience is developing content your targets would be interested in.
The next thing you need to do is interact with those who comment on your content. Social media is a conversation. By communicating back with commenters, you build engagement.
If the comments are negative, don’t ignore them. But don’t get into a war. You won’t win it, you won’t be teaching people a lesson. Take criticism constructively and you might actually win customers out of it. Positive feedback is should be nurtured. They are a tool to grow business. . For more information on how to use social media to create more opportunities, please contact:


Sources: eMarketer;


Twitter is Growing and Growing Up

As far as social media goes, Twitter is often thought of as the 140 character domain of the younger demographic.  The latest research shows that Twitter isn’t just poised for tremendous growth – its demographic base is starting to mature.

shutterstock_84444805●  Currently, there are an estimated 48.2 million Twitter users.  In the past two years Twitter use has grown by 33%

●  27% of social networkers and 15% of the total population are on Twitter

●  18-24 year olds are the dominant Twitter demographic currently

● By 2018, Twitter is estimated to grow to nearly 65 million users encompassing one-third of social networkers and 20% of the total population

● In the next 4 years Twitter growth among 35-44 years is expected to grow by 27%.  Growth is also expected among 44-55 year olds (29%), 55-64 year olds (27%) and adults 65+ (31%)

The growth in Twitter doesn’t just give your social media campaigns a larger audience to tag into, the increase in these important demos puts your message in front of groups that are traditionally better consumers and have more disposable incomes.

While social media is rapidly becoming a mobile first activity – Twitter was designed and deployed to be a mobile activity.  This gives you the opportunity to reach consumers while they
are on the go and making purchase decisions.  It also allows your customers to share your offers and their shopping experiences.  For more information on how to infuse more engagement into your marketing strategy, please contact:

Al Fiala

Source: eMarketer

Growth In Search Engines

The internet has become the starting point for many consumers when they
are trying to find information.  The starting point on the internet is usually
a search engine. New research has come out that shows us how many people
are using search engines and how much growth will be taking place over the
next few years.

• This year, there is expected to be over 204 million US search engine users.  That equals over 80% of all US internet users and nearly two-thirds of the total population

• The number of search engine users grew by 3% year over year, but adoption among the total population only grew by 2.5%

• By 2017, it is expected that there will be over 222 million search users in the US, an increase of 9% from now

• That 222 million equates to 85% of internet users and nearly 70% of the population

• Penetration of search engine use among the total population is projected to grow by 6%

What Does This Mean To You?

How pervasive is search engine use – it’s become a verb (googling).  The number of consumers using search engines is staggering.  Having a good search engine strategy can mean the difference between potential customers finding you and finding your competitors.  Applying the metric from the population to your customer base – can you afford to have over 80% of possible shoppers to engage with a competing business? Search engine users are a great target because you don’t need to sell them on the idea of buying a product or service; they are already looking for it. You just need to sell them on your business being the best place to purchase it.  A strong search strategy will keep you front and center with potential customers at the top of the buying funnel.  But, search is not a tactic that you do once and walk away from.  Things change rapidly and to be successful and stay as the first listing, you need to continually fine-tune your actions.  Staying at, or near the top should be your first priority.  The majority of consumers click on the first link in a search, very few ever travel past the first page of listings.  For more information on staying ahead of the competition, please contact:
Al Fiala

Source: eMarketer

Email Adoption Still Growing

Email , possibly one of the oldest forms of digital marketing is still growing, albeit slightly.  The growth in adoption has nothing to do with email losing it’s luster, it has to do with the adoption rate being so high to begin with.  New research has come out that looks at how many people are using email now and it’s growth trend.

• There are over 216 million email users across the US.  From last year to this year, email adoption grew 2.6%

• Currently, over two0-thirds of the US population uses email, that includes nearly 90% of online consumers

• Next year, the numbers of US consumers who email is predicted to hit nearly 223 million people.  That a growth rate of almost 3%

• By 2017, over 236 million residents in the US are estimated to use email. That’s a growth of 6% over the next few years

• By 2017, over 90% of Internet users will still be emailing, as will nearly 73% of the total US population.

What Does This Mean To You?

Email is one of the best ways to target, engage and monetize you customer base.
The first step in developing a customer email base is to offer them something of value for their information.  Just asking for an email address or giving away something that is not very valuable pretty much ensures you will either get a spam address or one that is not the primary place they get email. Sending communication to a mailbox that is not checked does you no good.  In fact, costs you time and money.  If consumers find value in what you offer them for their address, they will provide it to you. We’ve talked about spam before, but it’s always with mentioning.  Spam laws can be tricky and violations can be expensive.  A good rule of thumb is to never send email to a consumer who doesn’t expect to receive it.  While some of the communication you send may not be spam in the legal sense – consumers may feel it’s spam and that could cost you customers.  For more information on targeting customers through email, please contact:
Al Fiala

Source: eMarketer

Who Are Tablet Owners

Yesterday’s post detailed the expected growth in tablet ownership.  Today, we’ll look at who tablet users are.  Knowing who the base of tablet users are can help you create offers that are relevant and get the results you need.

• 56% of tablet users are male

• Nearly 30% of tablet owners are age
25 to 34

• From last year to this year the biggest jump has been in the 35 to 54 segment, they increased by 8%. The percentage of users age 8 to 24 fell 8%

• Nearly 60% of tablet owners have household incomes of $50,000+.  Over 40% have household incomes of $75,000+

• 52% of consumers who plan to buy a tablet this year are female

• Nearly one in three adults who plan to buy a tablet this year are age 45+

What Does This Mean To You?

The demographics of those who are tablet users and those who plan to buy a tablet this year represents very lucrative consumer buying segment.
In Metro Orlando, adults who own or plan to buy a tablet in the next 12 months:

• 56% are male

• Nearly half are age 35 to 54

• 48% have household incomes of $75,000+

• Over four in 10 work in White-Collar occupations

• More than half have children in their household

• Over 70% are homeowners

Think about who your target audience is and the products you have to offer, then look at the consumer segments that make up tablet owners.
The amount of people that are using tablets to research purchases and buying products is huge.  That doesn’t even take into account consumers who may receive your message via email on their tablet.  For more information on how tablets can help you grow your business, please contact:
Al Fiala

Source: Center For Media Research; OPA; Frank Magid Associates

Growth In Tablet Usage

The tablet audience is rapidly growing.  The introduction of more Android powered devices and Apple now on the third version of the iPad means a much larger segment of consumers will own a tablet. There is a new study out that gives a comprehensive look at who tablet owners are and what activities they take are involved in.

• Over 30% of the online population (Age 8-64) use tablet devices

• There are an estimated 74 million tablet users in the US, an increase of over 150% from last year

• Android tablet adoption is expected to jump to nearly equal Apple tablet adoption this year

• Tablet users love their device.  Nearly 60% are very satisfied with their tablet, up 16% from 2011

• Tablet penetration is expected to reach nearly 50% of online users by early
next year

What Does This Mean To You?

Over 20% of Metro Orlando adults will own a tablet by the end of this year; among those with Internet access, that number jumps to over one in four.  The portability and functionality that tablets provide ensure that they will not only become more commonplace, but users will also depend on them more.
Apps can help you create awareness for your business.  Whether they are games, information based or social entities, you should still make sure that the audience is relevant to your business.  Putting your message in places where your target audiences will not see them does you no good.  For more information on reaching your best prospects and harnessing the power of mobile devices, please contact, please contact:
Al Fiala

Source: Center For Media Research; OPA; Frank Magid Associates

Where The Smart Phone Population Is Set To Grow

Consumer’s reliance on mobile devices grows stronger everyday, as does mobile’s value to you  in connecting and influencing shoppers.  Knowing what segments are primed for growth will help your business target mobile consumers and refine your mobile message.

• By the end of this year, half of all consumers will own a smart phone

The groups expected to see the biggest growth are:

• 35 – 44 year olds, 23 million owners in 2012 to 36 million in 2016 (60% growth)

• 44 – 64 year olds, 31 million owners in 2012 to 59 million in 2016 (93% growth)

• 65+, 5 million users in 2012 to 11 million in 2016 (140% growth)

What Does This Mean To You?

Many businesses are still operating under the assumption that only young adults are addicted to smart phones.  While a larger percent of 18-24 year olds may own a smart phone, there are still more owners in the middle and upper age groups.  And over the next few years, the percentage of smart phone owners in those middle and upper age brackets are going to rise dramatically.  If your business is targeting those consumers, you need to have a strong mobile presence.  It’s  important now, but it will be vital in the future.  For more information on how to create connections and develop customers using mobile solutions, please contact:
Al Fiala

Source: emarketer