Tag Archives: ipad

Multi-platform Moms

Yesterday, we posted information on how reliant moms are on their smart phones. In fact, moms are more than 2.5 times more likely to say that smart phones are their primary device. Well we all know moms are masters of multitasking, new research also show thay are masters of multi-platform.

shutterstock_80658865 copy● 76% of moms are online and watch TV at the same time, 60% do it on a daily basis
● Nearly 30% of moms use their smartphones at the same time they are TV all the time
● 16% of moms are on their iPad all the time while watching TV
● More than a third of moms are on their smart phone and 31% are on their iPad often while watching TV
● 28% are on their smartphones and 29% are on iPads sometimes while viewing
● Overall, 89% of moms who own smartphones use the devices while watching TV, 86% of moms who have iPads use them while watching

What Does This Mean To You?

Moms multitasking activities give you the opportunity to supplement the impact of your TV and online buys. The use of mobile devices allows you to increase engagement and relevance with any target audience. To get the full benefit, you’ll need to monitor social media and respond quickly. You need to be able to react to people posting things about your commercials or tweeting about them. This also means you will have to ensure your SEO programs are up to task. The last thing you want is for a consumer to see your add and to search for more information and not be able to easily find you.
I recently heard a great quote – Where’s the best place to hide a dead body?
On the second page of a google search balance,
For more information on creating lasting connections with potential
customers, please contact:


Sources: eMarketer; BabyCenter


Moms Moving More Mobile

Just because Mom’s are becoming more mobile-ly engaged doesn’t mean
you can your Mom a text message instead of a Mother’s Day Card. In fact,
if you are just thinking about the card now, you’re going to have to priority mail something or shell out the cash for flowers or one of those edible arraignments. As an Ode to Moms everywhere, today’s post will feature new research on the Mom market and some of their mobile activities. But true to my own words, I already sent the card.

moms● On average, there are 4 million babies born in the US every year. Average spending on a new baby is roughly $10,000 – $12,000
● Women raising young children made up over 20% of the total population
● Over 85% of Moms or Moms-to-be own smartphones
● Smartphone ownership among Moms has increased by 34% in the past 2 years
● 90% of millennial Moms have texted a photo of something they intent to buy to get someone else’s opinion
● Nearly 60% of Moms have used their phone to find store hours and locations
● 55% of Moms have used their mobile devices for social media activities
● 44% of millennial Moms made a purchase on their smartphone in the past week

What This Means To You

Mommy = Money.
The annual spending power of Moms is estimated at $2 trillion.
That doesn’t count the amount of influence Moms have on other purchases.
With that much discretionary spending, retailers should throw Mom’s a second holiday as a thank you. Virtually every business can benefit from the extra attention of Mothers.
Things like a loyalty program specifically for moms could prove very lucrative. Moms tend to share and are influenced by the opinions of other moms. This makes mobile and social very important in creating a loyal mom customer base. Tomorrow we’ll look at the effect of social media on moms. For more information on finding new opportunities with target audiences, please contact:

Al Fiala

Sources: MediaPost; BabyCenter

The Effects of Mobile Shopping

We know that the use of mobile devices in-store affects more than just what consumers buy – it plays a big part in whether they complete the sale with you, buy from an online merchandiser or spend their money at one of your competitors. New research has come out that looks at the effect mobile devices have on the overall purchase process.

2012-04-16_131343● While mobile commerce accounts for approximately $40 billion annually, mobile influenced sales reached over $590 billion last year
● Mobile influenced sales are projected to grow 50% this year
● Nearly 85% of consumers have use mobile devices as part of the shopping process
● Shoppers who use mobile devices have a purchase conversion rate 40% higher than the general public
● 22% of shoppers said they spent more money because of their use of a mobile device
● It is estimated that over 50% of in-store sales of electronics, appliances, furniture and sporting goods are directly affected by mobile

What This Means To You

While a percentage of shoppers may shop and purchase items using their mobile devices – there is a much larger pool of potential customers who search, discover and research products using mobile devices.
When was the last time you did an inventory of your mobile offerings?
Was your site developed for with responsive design?
How does your site compare when viewed on a laptop/desktop vs. a mobile device?
How mobile-first is your business?
Because such a large percentage of customers are using mobile devices during their shopping process, mobile should be one of the first things you think of when putting together your overall strategy. The simple act of making sure the site is completely viewable on a mobile device can help you turn shoppers into buyers. Mobile should no longer be considered a niche – it is a major avenue that leads consumers to your virtual and physical places of business. For more information on how to make your customers mobile experience more profitable for you, please contact:

Al Fiala

Sources: MediaPost, Marketing Daily, Deloitte

iPads Are A Dominant Email Tool

In yesterday’s post, we saw the growth trends for Apple’s iPad tablet and the penetration rate among internet users.  Two of the drivers of the tablet movement are the functionality these devices offer and their go-anywhere portability.  New research has been developed showing that iPads are the dominant email tool among device owners.

● Over 90% of iPad owners use the device to read email, over half say it is their preferred device for reading email

● Two-thirds send email via their tablet with just under half saying it’s their preferred device to send email

● Over a third of owners say they check email on their device six or more times a day, nearly 66% check it 3 or more times a day

● Six in 10 owners use the iPad for personal email and nearly 40% use it for personal and business email

What Does This Mean To You?

As we saw yesterday, tablets are becoming more prevalent. Today, we see that there are rapidly growing as the platform of choice for email.  Email can be a powerful instrument in creating engagement between you and customers.  The key to any email program is simple – the customer has to know they will be getting emails from you.  An unsolicited email is not a benefit to the customer, it’s actually a nuisance. Quite simply, it’s spam.  Do not farm emails from social networks or harvest them from search engines, grow them from a loyalty program.
Step one – Offer a discount or something of value for clients to give you their email address.  Make sure that the offer is worthy of getting an email address they actually check – not a burner address.
Step two – Ask them what kind of offers they want to receive.  It maybe for certain types of discounts, particular types of products or product lines or time based offers like around holidays.
Step three – If you have a CRM system, note the offers they use.  This will help you fine tune the offers and help you deliver only the offers they find valuable.
Email campaigns can be complicated and it’s a good idea to review regulations regarding spam mail.  Sending spam can not only annoy your customers, it can also cost you cash.  Fines for sending  spam are in the neighborhood of  $18,000 per email sent.  While it’s highly unlikely that you might be prosecuted for sending spam, it is more likely that spam software on mail servers will tag you as a spammer – stopping your message from ever reaching it’s target.  For more information on utilizing email for b2b and b2c awareness, please contact:
Al Fiala

Source: eMarketer; Perion; Federal Trade Commission

iPad Usage Climbing

Apple’s iPad may not have been the first tablet released but it has certainly been the most influential.  Ever since the first device shipped, all other tablets have been vying for the title “iPad killer”. New data has come out that looks at how many iPad users there are and how usage will grow in the future.

● In 2013, it is estimated that there are nearly 66 million iPad users. That’s an increase of 28% over last year

● By 2016, the number of iPad users is projected to grow is expected grow nearly 30% to 85 million users

● Today, roughly 20% of the population has an iPad.  That represents over one in four internet users and 60% of all tablet owners

● Over the next four years, nearly one in four adults are likely to use an iPad.  That equals one in three internet users

● The tablet market is projected to become more crowded.  By 2016, the iPad’s share of the tablet market will slide to 55%.

What Does This Mean To You?

Consumers are becoming much more tablet oriented.  From past posts we’ve seen that tablets are their preferred mobile shopping device.  While they may not be as popular for in-store shopping, they are certainly consumer’s go-to device for couch shopping.  The functionality that tablets provide can give your business a big competitive edge.  The combination of mobile sites and a large screen put everything you have to offer on full display.  One of the trends that will positively affect tablet adoption is device agnostic web design.  Older computer users may not currently feel comfortable using a tablet because of having to learn new navigation.  Device agnostic design will give users the same experience no matter what device they use to access the internet. In tomorrow’s post, we’ll look at email use and tablets.  For more information on how tablets can bring your business more results,  please contact:
Al Fiala

Source: eMarketer

iPads Continue To Be Tablet Of Choice

Tablets are still the hot consumer electronic device.  Their popularity
is a good thing for many businesses – Consumers who use tablets to
make online purchases spend more on average than those who purchase
via laptop or smart phone.  Although there are many tablets available
in the marketplace, Apple’s iPad is still  the dominant device in the
tablet category.

• Currently, just over three-quarters of all tablet users own iPads

• In total, there are over 53 million iPads deployed

• Next year, iPad ownership is predicted to increase by 33%

• By 2015, iPad ownership is expected to reach nearly 91 million, including 35% of all internet users

What Does This Mean To You

Tablets are the perfect device for mobile shopping.  Their screen size and amazing screen resolution allow consumers to see products like never before on mobile devices.  The portability is also a huge factor in their success.  Nationally, tablets are used mostly in the living room during prime time.  The “second screen” effect with tablets is also a big factor in their usefulness to your organization.  With so many consumers using tablets while watching TV, advertisers may see diminished attention to their TV message.  For more information on using tablets to grow your business, please contact:
Al Fiala

Source: Emarketer

How Consumers Feel About Tablets

Online consumers view their tablets as more than just another device, they
look at them as tools that help them research and purchase products.  A
new study has been released that detailed the attitudes of tablet owning
online consumers.

• Half felt that tablets were ideal to research products before making a purchase

• 50% also used them to research products before making a store visit

• Nearly half said tablets were ideal for browsing digital catalogs

• Over 40% used a tablet to research but made a purchase online via a computer

• 42% said that the ability to see products better on a tablet made them want to shop via the device

• 36% said that the ability to interact via zooming in, rotating and touch for additional info means they will purchase more

• Over 35% said that tablets’ portability means they will purchase more

• More than one in three said that they have downloaded shopping apps

• Nearly 30% use tablets to research while purchasing in-store and they only shop via tablet while away from home

What Does This Mean To You

Tablets give your products and brand the benefit of being viewed on a mobile device but with the aspect of a larger screen.  The visual and portability factors are two of the things that don’t just make it easier for shoppers to make decisions; shoppers say it drives them to make more purchases.  As a business, make sure you are taking advantage of what tablets offer consumers. Alternate views and product information are things that may move people from shoppers to buyers.  But, quality product shots are a must.  If your wares do not look good, your sales will probably be impacted. For more information on how you can increase sales with tablets, please contact:
Al Fiala

Source: Emarketer; Local Corp; e-tailing group