Tag Archives: multiplatform

Multi-platform Moms

Yesterday, we posted information on how reliant moms are on their smart phones. In fact, moms are more than 2.5 times more likely to say that smart phones are their primary device. Well we all know moms are masters of multitasking, new research also show thay are masters of multi-platform.

shutterstock_80658865 copy● 76% of moms are online and watch TV at the same time, 60% do it on a daily basis
● Nearly 30% of moms use their smartphones at the same time they are TV all the time
● 16% of moms are on their iPad all the time while watching TV
● More than a third of moms are on their smart phone and 31% are on their iPad often while watching TV
● 28% are on their smartphones and 29% are on iPads sometimes while viewing
● Overall, 89% of moms who own smartphones use the devices while watching TV, 86% of moms who have iPads use them while watching

What Does This Mean To You?

Moms multitasking activities give you the opportunity to supplement the impact of your TV and online buys. The use of mobile devices allows you to increase engagement and relevance with any target audience. To get the full benefit, you’ll need to monitor social media and respond quickly. You need to be able to react to people posting things about your commercials or tweeting about them. This also means you will have to ensure your SEO programs are up to task. The last thing you want is for a consumer to see your add and to search for more information and not be able to easily find you.
I recently heard a great quote – Where’s the best place to hide a dead body?
On the second page of a google search balance,
For more information on creating lasting connections with potential
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Sources: eMarketer; BabyCenter


Top Multiplatform Opportunities

Yesterday’s post showed just how pervasive multiplatform activities are. In today’s post, we’ll delve into just what digital activities consumers are involved with while watching TV – The majority of these activities can help your business develop new customers or deepen your relationship with existing ones.

shutterstock_87446171 copy● 35% of TV viewers are browsing the internet while watching TV
● 30% are checking their email
● Just over one in four are sending text messages or are engaged with social media
● Roughly one in five are writing emails
● Just over 20% also browsing for products and services
● One in six are playing video games or are talking on the phone
● 16% are purchasing products or services
● Just under 15% are microblogging, reading for pleasure or reading for work or school

What This Means To You

Over 86% of TV viewers are involved in some kind of digital multiplatform activity. Incorporating your digital, mobile, and social campaigns into your existing traditional marketing tactics is paramount to success. Your digital activities should not be stand-alone or tell a completely different story. Because digital, mobile and social marketing allows tremendous targeting capabilities – you can alter your message to the segment you wish to focus, but it should fall under the same umbrella as your overall campaign. Tying campaigns provides for a more holistic approach to building your brand. For more information on how to grow your business through the seamless integration of digital activities, please contact:

Al Fiala

Sources: Deliotte